Prepare to embark on a journey through Japan’s rich beverage heritage as the Japan Sake & Shochu Makers Association (JSS) takes centre stage at Bar Convent Singapore (BCB). As a must-visit destination for spirit enthusiasts, mixologists, and industry professionals, the JSS Pavilion is set to showcase a distinguished selection of premium sake and shochu brands that epitomise the artistry and craftsmanship of Japanese liquor production.

Featured Brands
This year, the JSS Pavilion will spotlight an array of esteemed producers, including:

Hamada Syuzou Co. Ltd – Known for their exceptional shochu, Hamada Syuzou blends tradition with innovation to create spirits that embody the essence of Japan.

Product highlights:

• DAIYAME – Made from aging sweet potatoes, this shochu surprises with a lychee-like aroma, a mellow sweetness, and a crisp finish. Best enjoyed with carbonated water. 
• CHILL GREEN Bitter & Tropical – A fusion of barley shochu and rare Galaxy hops, offering a citrusy pink grapefruit aroma with a bittersweet twist—crafted for relaxation.

Yayoi Shochu Brewery LPC – A respected name in honkaku shochu production, offering deep, complex flavours that appeal to discerning palates.

Product highlights:

• MANKOI – Brown sugar shochu aged in oak barrels, delivering a smoky aroma and vanilla-like sweetness.  
• HACHI – A refined brown sugar shochu with oak barrel aging, offering similar smoky and vanilla notes, branded by mizunara Co., Ltd. of Hong Kong.  

Inoue Shuzo – A sake brewery dedicated to excellence, crafting elegant and well-balanced varieties that highlight the purity of their ingredients.

Product highlights:

• SAWAYAKA OBISUGI – A light and refreshing sweet potato shochu made with Miyazaki’s Yowara spring water, known for its smooth taste and food-friendly profile.  

• OBISUGI GENSHU – A bold, full-bodied imo shochu made with 100% vacuum distillation, delivering both richness and a signature refreshing character.  

Izumi Syuzou Co. Ltd – Renowned for their meticulous brewing techniques and commitment to preserving traditional sake-making practices.

Product highlights:

• BONHEUR – A unique shochu crafted with wine yeast and yellow koji, offering a fruity aroma and sweet, refined taste.  

• AKATSURU – Distilled in wooden barrels for a rich, mellow flavour with distinct barrel-aged depth.  

A Legacy of Excellence
Founded in 1953, the Japan Sake & Shochu Makers Association is a non-profit organisation representing sake and shochu producers across Japan. With an extensive network of 1,623 members—including 1,347 sake breweries, 265 shochu distilleries, and 11 mirin makers—JSS is dedicated to preserving and promoting Japan’s traditional beverage culture. Whether you’re a connoisseur or a newcomer, the JSS Pavilion offers an unparalleled opportunity to explore the diverse expressions of these iconic Japanese spirits.

Experience the Best of Japanese Spirits
The JSS Pavilion at BCB Singapore is more than just a showcase—it’s an immersive experience that bridges tradition and modernity. As the global interest in Japanese spirits continues to grow, this is your chance to explore their depth and versatility firsthand.

Join us at Bar Convent Singapore on March 3-4 at Marina Bay Sands and let the JSS Pavilion transport you to the heart of Japan’s liquid culture. If you are a bartender eager to expand your repertoire, a distributor searching for unique additions to your portfolio, or a passionate enthusiast of fine spirits, this is an experience you won’t want to miss!

Spokesperson Contact: Ms. Hiromi Iuchi ([email protected])