3-4 March 2025


Showcase your brand to Asia's Bar Community

It has not been an easy wait, but it is finally happening! If you want to expand your distribution channels, launch a new product, or raise brand awareness, BCB Singapore offers many innovative platforms to help you do so while staying ahead of the competition.

If you have unique ideas that can help you achieve your goals, we would be delighted to discuss them and assist you in bringing them to life.

BCB Singapore’s very unique atmosphere offers targeted opportunities to connect with industry leaders, extend trading agreements, get to know potential market participants, introduce new products, reinvigorate brand concepts and maximise visibility to the region's key decision makers.

BCB Singapore will congregate the industry's most important producers, importers and distributors, with its leading bar operators, bartenders and decision makers, all under one roof.

Event Features/Activities


Tell your brand’s story, demonstrate the versatility of your creations and bring your unique brand identity to life


Network and solidify relationships with the key bar industry influencers and decision makers from across the region


Identify and engage in business meetings with strategic commercial partners to grow your distribution in the trade


Hold exclusive demos and tasting seminars to a select group of industry professionals and captivate your audience with your compelling brand story and unique product characteristics 


Host masterclasses and guest shifts from the industry’s superstar bartenders and ambassadors, creating a major buzz and hype around your brand

Who should exhibit?



• Absinthe
• Cachaça
• Bitters
• Brandy
• Gin
• Liqueurs
• Mezcal

• Rum
• Shochu
• Soju
• Tequila
• Vermouth
• Vodka
• Whisky

• Bar Accessories
• Cocktail Utensils
• Coffee

• Ingredients
• Non-alcoholic Drinks
• Premium Mixers



Visitor Profile

  • Bartenders
  • Bar and Restaurant Owners/Managers
  • F&B Directors
  • Hospitality, including restaurant and hotel chains
  • Retailers, including Supermarkets, Duty Free, Wine Shops and E-Commerce
  • Importers, Distributors and Wholesalers
  • Marketing/Brand Management, Consultants