MONIN Asia
MONIN Asia continues to lead the way in innovation, offering products that align with evolving consumer preferences while staying true to the brand’s commitment to quality and versatility.
MONIN Asia is also strengthening its position in the market by focusing on sustainable practices and customer engagement:
- Sustainability: Commitment to clean-label ingredients, ensuring products are free from artificial additives and align with eco-conscious values.
- Collaborations: Expanding partnerships with cafes, restaurants, and events, promoting the use of MONIN products across diverse culinary and beverage experiences.
- Regional Adaptations: Encouraging collaboration with local partners to adapt MONIN products to the specific preferences and cultures of each market in the Asia-Pacific region.
Here are the key highlights of the latest products launched in the last year:
Ruby Chocolate Syrup
MONIN Asia has introduced the luxurious Ruby Chocolate Syrup, inspired by the naturally pink and fruity flavors of ruby chocolate. This innovative product is crafted to bring the unique tartness and berry-like undertones of ruby cocoa beans to beverages and desserts.
- Applications: Ideal for lattes, milkshakes, ice creams, desserts, and even cocktails.
- Benefits: Its natural pink hue enhances the visual appeal of creations, making it perfect for modern, Instagram-friendly menus while offering a premium flavor experience.
Sugar-Free Series
Recognizing the increasing demand for health-conscious products, MONIN Asia has expanded its range with the Sugar-Free Series. These syrups are sweetened with natural alternatives like stevia or erythritol, offering guilt-free indulgence with significantly fewer calories.
- Available Flavors: Vanilla, Caramel, and Hazelnut.
- Applications: Suitable for both hot and cold beverages, as well as culinary uses, the sugar-free range enables businesses to cater to customers seeking low-calorie or diabetic-friendly options.
- Benefits: Helps businesses expand their menus while aligning with wellness trends, boosting customer satisfaction and loyalty.
Paragon Cordial Launch
PARAGON First Chapter, A NEW RANGE OF SINGLE BOTANICAL CORDIALS FOR BARTENDERS
September 2024 marked the official launch of Paragon Cordial in Thailand, Malaysia, Singapore and the Philippines with plans to expand into more regions across the Asia-Pacific! From bold flavours to innovative mixology, Paragon Cordials is redefining the art of the cordial—premium, versatile, and crafted for true creators.
Created as a series of “botanical chapters” which will become an encyclopedic collection of ingredients for bartenders, the first chapter focuses on pepper and pepper berries. Paragon explored every continent and encountered remote populations cultivating species for generations to source original varieties with distinctive flavours.
The result is the Pepper Collection, comprising three variants: White Penja Pepper from Cameroon; Rue Berry from Ethiopia; and Timur Berry from Nepal, each presented in a 48.5cl bottle as a single botanic cordial.
To extract the complex flavours of each pepper ingredient Paragon uses a mix of technologies, including the unique use of supercritical CO2, along with infusion and alcoholate (distillation). Each technique extracts a particular element of the ingredients’ flavour profile, allowing for the recreation of the complete flavour spectrum. To create the cordials, naturally occurring and previously undiscovered gluconic acid which is found in Cameroonian Oku honey is used as a base and has been chosen for its property of enhancing long lasting flavours without adding any additional tasting notes.
PARAGON WHITE PENJA PEPPER
ORIGIN: Cameroon
PROFILE: HORSEHAIR | MENTHOL | CAMPHOR
White Penja pepper is harvested when ripe in the province of Moungo, then dried in the sun. All the production stages (harvesting, retting, washing, drying, sorting) are entirely carried out by hand. Penja Pepper has gained worldwide gastronomic reputation and in 2014 became the first product of Africa to obtain Protected Geographical Indication status (PGI). The volcanic soils of Penja give the white pepper its fresh aromas of menthol and camphor.
PARAGON RUE BERRY
ORIGIN: Ethiopia
PROFILE: PASSION | JASMINE | HAY
Ru comes from the Ruta chalepensis plant, grown in tropical Africa and, more specifically, in Ethiopia where it’s used as a herb or medicinal plant. The foliage has a powerful aromatic and sweet scent, while the berries have a stronger and spicier taste. Kuti, an infusion using coffee leaves, is traditionally flavoured with fresh Ruta chalepensis leaves, and some local cheeses are made using these leaves to add flavour to the milk. The berries are used in the renowned Ethiopian berbere blend of spices.
PARAGON TIMUR BERRY
ORIGIN: Nepal
PROFILE: GRAPEFRUIT | HERBAL | WOODY
This Nepalese pepper is picked from small trees from the Zanthoxylum armatum species, which grow in the wild in the Mahabharat Range. With its fresh and citrus notes, it is easy to see why some call it the grapefruit pepper. This little berry is used in all dishes from the Teraï lowlands of southern Nepal.
For more information or marketing enquiries, please contact:
Paige Tan Pei Jue
Brand Marketing Manager
[email protected] / +60 12-601 0298
MONIN Asia Socials:
Instagram: instagram.com/monin_asia/
Website: monin1912.com/en-apac